Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rapha Racing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
PLEASE fix this app. It is the buggiest app on my phone. Chats don’t load without quitting and reopening the app. Cancelling a profile pic/backdrop change crashes the app, needing to be quit and reopened again. Calendar pages don’t always refresh (but are closer to working than the previous two issues). Also, whenever I follow a link to the store from the app I am taken to the GB site despite me being in the US. Please fix! It’s the core of the RCC membership and therefore one of the most expensive apps on my phone.
If you’re a new member and there are no rides in your area... how do you meet other members in your area to ride with? This is the apps most important use-case and it does nothing to address it. I think the best way to address it would be to provide a list of local riders in your area to introduce yourself to in the chat tab. Currently the chat tab is completely blank.
FYI, you have to be a club member to use the app. I can't use the app but I'm sure it's good.
Discover nearby Rapha Cycling Club rides and events wherever you are in the world, with the official RCC app. The Rapha Cycling Club is a global comm...