Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mario Sabogal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The hold clearences issued during quizzes are non-standard. According to AIM 4-6-4 ‘ HOLDING INSTRUCTIONS When issuing holding instructions, specify: Direction of holding from the fix/waypoint, Holding fix or waypoint’ The directions should be one of the 8 ordinal references, e.g, N, NE, E, etc… EXAMPLE Hold Northeast of the VOR on the 030 radial INSTEAD, the app issues the following Hold at the VOR inbound on the 030 radial
This is potentially a good training app for learning VOR orientation, however, there’s a glitch that doesn’t allow the aircraft to move everytime. Definitely needs refinement.
Fly in the Clouds - Fly IFR - Improve Situational Awareness - Utilize Visual Learning - Control Learning Direction - Be a Confident Pilot - Advance y...