Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David St. George · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Download the app but every time I try to open it, it just says “Failed to load application data. You must connect to a Wi-Fi or cellular data network to access this data.” I am on my home network with Wi-Fi and it won’t work/load. I’ve also check for software updates on my iPad and iPhone and they are all up to date. Looks like it would be helpful once it loads. Until then I have to give it a one star. Maybe the app developer needs to update the app.
They obviously put a lot of energy into gathering lots of good, useful info in one place. The downside? The app is like a hyperactive MySpace website from the 90’s… busy, confusing and endless linkage
This looks like it was designed by my 8th grader. She doesn’t have a favorite color but rather loves all of them equally, and it looks like this designer feels the same way. The “Talk to Us” page in the screenshot here no longer exists and that’s unfortunate because I can’t give feedback directly to them, and also because it actually looks well designed. Most of the links in many of the sections don’t even open anything. They look clickable but don’t work. I would hate to see a student glancing at my phone while I’m using this app. It would make me look incredibly unprofessional to be getting endorsement language from an app with these colors. It makes me embarrassed to be a SAFE member and I hope they’re working on an update.
SAFE Toolkit provides "go-to" news and resources for CFIs: (endorsements, experience requirements, and test codes), but also "Checkride Ready™ for fli...