Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗QuikTrip · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just trying to show my family the menu at our local QT so they can customize their sandwiches/pizzas/flat breads/etc., because I’ve liked every item I’ve gotten from your kitchens so far, only to be constantly confronted with “Order on the app!” instead of a simple option to view the menu on your site. Fine. I’m sure it’s not tracking my location or taking unnecessary information from my device without my knowledge, but fine, I’ll download the stupid app and uninstall it when I’m done. Download, open, and… “sign in”? How about no? I’d rather just look at the menu so I can let people know what options they have for their food. “Continue as guest”. Maybe now I’ll finally be able to view the menu, let’s see what we can add to a turkey sub…“Error: QT6001i”? So now not only do I have an app that shouldn’t be necessary, but I can’t even do the most basic of tasks. Screw this, I’m taking my business elsewhere. Uninstall. Not only is this app the only way to view the customization options for kitchen items, including on desktop browsers, it also can’t even load menu items and constantly throws errors when trying to view anything. It’s bad enough that you want me to download an app just to view your full menu, but to then have it not even be functional? Unacceptable. Make your actual website fully functional, stop trying to force an app and account sign ups down people’s throats, and if you won’t do either of those at least make the app work when needed. I like your chain. I like your kitchens. Make it easy for me to patronize them! I want to give you money, so why are you letting this app get in my way?!
I love the convince of this app as I’m the person who is always running late and this totally saves me so much time if I need to grab something really quick on a time crunch! The feature that they can bring it out to your car is a lifesaver when you have kids in the car and I love all the money saving deals and freebies, especially the fun freebies they give during the holidays just for ordering! I wish they would add a notes/ special request feature when ordering food! I’m now pregnant and wanted to order a sandwich and grab it really quick on my 15 minute break but I wanted to be able to tell them to heat the meat up as well for safe pregnancy consumption as well as to add a sauce to dip it in on the side! Or maybe that be an option on the ordering details. Also there aren’t any of the sugar free monster options available to order ahead which is a total bummer! Just some things I hope you’ll be able to add to the app later on! 😁
Love the app and use it weekly. Deals are great, coupons are not bad and finding stores is easy. My only problem is it is now harder to order food and now there is no favored stores on the home page. Why change it when it worked so well?? Ordering food takes longer and I have had freezes but it’s no deal breaker. I don’t use it that much to begin with, only when I am on a time crunch. My main beef is with your 3 favored stores not on the start up/home screen. You can still save them, but you have to search for all stores in order to see them and what the gas prices are. Why even offer favored stores if you are going to have to search all stores to see them anyway?? Just makes no sense at all. I wish I could have the previous version back... Update: they have received my review and sent feedback as well. Said they were taking it into future considerations since I wasn’t the only one not pleased with the favorites being omitted on the home screen. 2 new updates later.... still no change. No change on their part, no rating change on my part. Only thing holding it back... Final update: they have FINALLY put favorites on the home screen. It’s took long enough. Now it’s back to being a useful app again.
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