Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kairosoft Co.,Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was equally as excited for this as I was disappointed in it. Kairosoft’s excellent game recipe often benefits from their willingness to experiment and improve, but their free-to-play games are hit-and-miss. Skip this one, it’s a miss. It’s not the sequel to Dungeon Village it wants to be. The controls for the village and simulation aspects are very non intuitive, and the rpg elements are boring and repetitive. There is very little value for simulation lovers here, as there is no depth to the town. This feels like a game made by another developer entirely. I just can’t recommend this, especially to die hard fans and even to new players. The graphics ‘improvements’ feels muggy instead of colorful and aren’t even an element to play just for.
I love this company and they have come out with a ton of good games. This is not one of them. It is like most mobile rpgs in that it revolves around making friends, buying cosmetics, dumping tons of money and time into weapons/armor, running repetitive dungeons that never truly feel rewarding as crappy gear clogs up your inventory, and spends a lot of time trying to get you to buy tickets to do a random draw for rare items and buildings. There is a town building aspect of this game but it’s extremely mediocre with very little actual management involved. Your town gives you items and gold but not nearly enough to meet the demands of quests, upgrades, expansions, etc. All in all I’d give this a pass. Perhaps if more time was spent on the actual gameplay and less on the cosmetic aspects and weapon/armor/skill grinding it would be worthwhile. It’s just another mobile mmo with rewards locked behind money sinks and more time spent on grabbing money than making a playable game.
Like what the title said, overall the game is good. Most of the 1 star complains about ads and says please bring back $4.99 game without ads. Honestly, you can pay $7.99 to remove ads and have other extra perks as well. If you are willing to pay 4.99, I guess maybe 7.99 is also ok for you since everything is getting more and more expensive. Kairosoft just raises the price in an implicit way. I think one improvement I would like to see is, maybe we can own more than one town without buying new character. I see there is a tab for expanding town, but it seems like it is not clickable. After I finish all those 20 stages, I now feel less motivation to continue playing and leveling up my other classes. Maybe considering adding more content to keep post-lv50 better?
A dark shadow was cast on a certain peaceful little town... Well, no, actually it was just a bunch of silly-looking monsters suddenly causing trouble....
| Name | Price | Type |
|---|---|---|
| 200 Tickets Pack | $1.99 | One-time |
| Expand Town #1 | $3.99 | One-time |
| Expand Town #2 | $3.99 | One-time |
| New Character #1 | $3.99 | One-time |
| New Character #2 | $3.99 | One-time |
| 800 Tickets Pack | $6.99 | One-time |
| Adventure Pass | $6.99 | One-time |
| 1500 Tickets Pack | $11.99 | One-time |
| 3000 Tickets Pack | $22.99 | One-time |
| 10000 Tickets Pack | $64.99 | One-time |