Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pascal Bourque · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The bugs: 1. Apple Watch app is stuck in French. 2. Wind chill value seems to be stuck in Celsius. Otherwise, a good app for keeping track of my personal weather station. Setting the data update frequency on both the iPhone app and Apple Watch wasn’t clear. I can’t tell if both devices are independently calling WUnderground or if the iPhone app can proxy/cache requests on behalf of the Watch app.
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