Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ReferencesOnTap · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I barely use PubMed in a browser on my computer anymore. This is a very thoughtful and well-designed app. In terms of browsing and reading abstracts it cannot be best - and makes it very easy to do a very quick searches & saving of relevant papers that can be explored more in-depth later. I highly recommend it.
Just paid $1.99 for an app that - yes - is mobile friendly, and well organized for the convenience of searching with my phone, but to just get the same results Google provides me on my normal internet browser... I got a list full of articles that only included abstracts, and maybe 5% of them included full text. What am I paying for exactly? I understand that articles are expensive to view at full, but what am I benefiting from with this app, if it does nothing but give me the same results Google does, and doesn’t allow any privileges past viewing an abstract? This app should be free, and paying for articles should be separate, but both? There wasn’t even a detailed disclosure as to what this app had to offer. People want to know what they’re going to get if they’re paying money. $1.99 isn’t much, but I feel like I just got scammed into paying money for an app that doesn’t nothing different for me than what I’m capable of doing without it.
I like the ease of the app
••• Check out Bookends - PubMed On Tap's big brother ••• PubMed On Tap searches PubMed and PubMed Central to find, display, and import reference inf...