Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southern Software, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App fails to load more than not anymore.
Have used this software for the last year plus the app has never function properly as it is marketed. The product has not worked as described from my iPhone. Sales states the app works fine. Our 911 director states he cannot get support from the provider to correct deficiencies. I’m not sure where the problem is but the bottom line it’s broke and has not been fixed and I’m being asked to utilize software in life and death situations that is deficient. And entity that provides tools to Public Safety should step up and understand the responsibility they have to first responders and the public in which they claim to serve.
This app would be perfect but it needs a major update. Sometimes it works and sometimes it does not work it would be great to have it work every time you open it especially when you are riding the officer seat on a engine company and your trying to get updates.
Southern Software's PSAware provides Southern Software Computer Aided Dispatch (CAD) customers with a real-time situational awareness platform for pub...