Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ProFed Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This appears to be a non-native app from one of the cross platform app creation tools. It doesn’t feel native at all. The log-in process doesn’t take advantage of the phone and requires using Passwords to manually select the correct account and enter the password. The previous app wasn’t great, but at least it used a native log-in process. Information density is low, so I have to scroll too much. It was clearly created from a feature check list and didn’t include any UX considerations. But, I’m giving this two stars instead of one because technically it works.
When I launched the app before and logged in I could instantly see my accounts. This was great for quickly login in and checking my balances. However with the new app all the headers for each category take up way too much space. The banner that sits there at the top also takes up way too much space and I cannot quickly see any of my accounts now without having to scroll. I just want to be able to login and see my balance and log out. Having to scroll might seem like a nonissue but it forces more actions than I feel is necessary. Things take up way too much space now.
Title says it all. It’s a clunky app and doesn’t work all that well. In fact right now I can’t sign in through the app or the website. Called customer service and they have no fix. I wanted to like profed but they are so far behind technologically. It’s like banking in 2002.
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