Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Princess Polly Online Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very fast shipping and very good with updates. I have made lots of orders from here and you never fail to inform when it will be arriving. Great with any returns, products are good quality and will continue to buy from here.
I usually use the app but because of RAIZ rewards, I have to use the website to make a purchase and the wishlist on there are different to the one I have in the app. Which is a little time consuming having to find each item that you were about to purchase again on the website. The other issue is, you can’t see the points on the app... I had only noticed they were point system on PP because of the use of the website.
love the app however the wishlist function does not work... I wish list things that are sold out. I then get a notification that it is back in stock, I click on that and then it takes me into the app and it’s not in my cart or my wishlist, therefore I have to search it up. often I forget the name of the item I wish listed and it just disappeared. I much rather use the web based version! but if this was fixed and would take me directly to the item and also save it to my wishlist always then I would continue to use.
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