Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Norman Contreras · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s fairly user friendly and they can figure out how to use it. That’s a huge plus. The reason I’m not rating a full 5 stars is because the in app purchase doesn’t remove the advertisement headers and footers. The one time $3.99 unlocked everything for makeup and accessories available (which is how it was advertised so that’s good), but it would truly be ideal for the ads to go away so toddlers are not accidentally pressing on something that takes them out of the app (and preventing the peace and quiet mental health break a parent is trying to achieve when they hand their toddler a tablet 🤪).
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| Name | Price | Type |
|---|---|---|
| Premium Items | $3.99 | One-time |