Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗02 / Storefront & product
Where the click lands.
Study the product story and store experience behind the acquisition funnel.
The store evidence
Storefront essentials
GB store price
Free
GB rating
4.5 / 5
GB rating count
74
Current version
2.17.0
In the charts we track
What’s new
2026-09-17 · Developer notes
Shop your favourite affordable fashion finds via Click & Collect or use our stock checker to see what's available at your local store before you visit. Stay ahead of the trends with push notifications for new arrivals and viral must-haves – it's Primark in your pocket!
Store metadata collected 2026-09-17 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
Screenshots
03 / Market context
The business behind the app.
Keep revenue, downloads and store rankings separate from advertising performance.
How Much Does Primark Make?
Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.01
Platform Performance
🍎iOS
Revenue
$1.0K
Downloads
80.0K
Rating
4.6 ★(72)
Rating Distribution
4.6
★★★★★
72 reviews
5
8%
4
1%
3
0%
2
6%
1
85%
Top Countries
🇬🇧 GB🇮🇹 IT🇮🇪 IE
Rankings
Global Rank
#44
Category Rank
#6
Reviews (3)▼
★★★★☆Bellingham19128/7/2026
Pretty good
There is one thing that they should do and this is less for the app and more for the shop and that is that they should stock up on cooler mens clothes like not much men will wear T-shirts saying Edinburgh or formula 1 and plus they should get more brands like nike or something as it is just primark pretty much but other than that there is nothing else and you should try it as the prices are so cheap
★★★★★ricky_11112/27/2026
About time!
Easy to use, really glad I now have something better than their website which is a bit clunky
★★★★★dan.brett2/6/2026
A proper shopping app
You can tell it’s been properly built as an app rather than just a website stuffed inside one. Everything feels smoother and actually designed for using on your phone.
Version History (32)▼
2.15.08/20/2026
2.14.08/11/2026
2.13.08/3/2026
2.11.17/23/2026
2.11.06/25/2026
2.10.16/17/2026
2.10.06/11/2026
2.9.05/28/2026
2.8.05/18/2026
2.7.04/29/2026
Available In (5 Countries)▼
🇮🇹 Italy🇮🇪 Ireland🇬🇧 United Kingdom🇵🇹 Portugal🇪🇸 Spain
Supported Languages (1)▼
English
App Details▼
Welcome to the official Primark app (and for our friends in the Republic of Ireland - Penneys!). Explore our latest collections, plan your next shopp...
Publisher
Primark Information Services U.K. Limited
Un
