Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pret A Manger (Europe) Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a heavy coffee drinker and I love the Pret subscription. However, the app experience is so inconsistent and malfunctions all the time. There are many nice-to-have functions that I wish the app had but I understand they take time to develop. I’ll just focus on all the errors I have encountered so far. 1. Options not showing up in customization page. This happens very often. Once you choose your drink to customize, all the milk, flavor, add-on options won’t show. Instead, you can only see the circles next to those options. 2. Not available error. This happens either when you are selecting a location or an item. The app will process your selection for a bit then errors out. 3. Store not receiving order and multiple confirmation emails. This started happening more recently, specifically at the Broad Street location. When you place an order and then go to the store, they will not have your order. And instead, you’ll have to show the confirmation page on the app and verbally tell them what you ordered so that they can make it for you. And I noticed that when this happens, I would get a confirmation email from that particular order every 10 minutes for an hour or two. 4. The online ordering has been down all day today 10/3. The app shows “Pret Pick Up is Closed”.
I love this app and my subscription, but it would be even better to have an option for favorite locations. I order ahead while on the subway so I’m not near my usual store and have to use the map to find it. Having an option for favorite/recently used locations (like most other apps have) would be great.
The app itself is solid enough, albeit with a few area for improvement - being able to favorite a store instead of having to manually locate it on the map every time, for one - and as long as you’re ordering drinks, there’s nothing to really complain about. When it comes to food, however, they still have a few kinks to iron out in the process. About 50% of the time, when I order food, I will be given the wrong item, or an item will be missing from a larger order, or I won’t be given the order at all. I know the order goes through because my drinks are always there, with the receipt, which shows that I did in fact order food, but the food itself is not in evidence. Staff are always very apologetic and fix it right away, but that presupposes that I open the bag in the store to check that everything’s right, or that there isn’t a massive line that they need to get to first.
Looking for freshly made and delicious food? Craving an organic Barista-made coffee that you can savor on your way to work (or wherever you may be off...