Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Popular Holdings · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nicely done on the UI but it crashed thrice before it managed to open. Easy to understand icons. However, your online store section needs better navigation. It lags heavily, there isn’t any swipe motion available...there’s only the easily missed arrow button to go back one page and most of the time it automatically goes back up to top of page. Which means there’s a need to scroll and scroll again to the previous spot. It’s inconvenient. Also, can’t I login to the online store using the same login details for the app? It says invalid details. Is it necessary to create another login for the online store? Otherwise, it’s great that we can now use the app to replace the physical card. Update: Tried using your app in store today. They weren’t able to scan the barcode on the member card and vouchers. Still manually keying in the numbers.
POPULAR Goes Digital POPULAR MY App enriches with these features: Join us now or link your membership with our App to enjoy E-membership! Get our lat...