Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Angelina Tsuboi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As an Early Childhood educator, knowing CPR is a vital part of my job. Thank you for creating this, and thank you, People Magazine for featuring! I’ll have an instant reminder if I’m ever faced with an emergency. Laura D
This was a great app for me to learn CPR alongside my online CPR training. Thanks!
Pocket CPR is an Apple Watch app that teaches the basics of Hands-Only and Traditional CPR methods through tutorials and interactive cadence timers....