Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Acelerate, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Took me about 15 minutes to successfully place an online order. The app takes about 5 seconds to add each item to your cart. If you remove items from your cart the total doesn’t update. I was almost charged twice my order amount. The only way to reset the price is to completely close out of the app each time you make a change. You then have to wait through the extremely slow startup process.
Super easy to order from the app, was able to use Apple Pay and get points for every order that I can use for free items in the future. Definitely recommend. VIP experience.
The app is a master class on how not to build an app. The app forces me to re log-in repeatedly. Also, while the app shows you your past orders, there is no re-order option, which means that I have to manually enter in my regular order every time. Also, while ordering, there is no option to add special instructions. At a minimum, they need to add in the re-order option.
At Poached, we believe that knowing where your food comes from and how it's prepared is ultimately better for you. All of our supplies and ingredients...