Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Plyojam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hi, firstly if you’re thinking about doing plyojam then do it it’s amazing, doing this from home makes me smile and get into shape. I feel like the app could use some changes though, first of all I’d like more videos, secondly I’d love it to be split into short workouts and longer sessions in a similar fashion to the FitOn app. I also think the layout more user friendly, but I appreciate this is a new app so it’s going to take a little time. I really think if it was more similar to the FitOn app then it would be awesome as plyojam has much better content.
Train like an athlete, dance like a popstar. SWEAT 24/7 ANY TIME, ANYWHERE! Our at home workouts combine easy to follow, hip-hop style dance moves wit...