Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rabbittt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of my favorite design tools on iOS. Would be even better if you allowed designers to share their app without having to have clients download the play app.
There is definitely a learning curve, but with some patience you can make some real good prototypes. Developers worked hard to make it feel as native as possible and they definitely succeeded. Also it has a great community!
You have to have a bit of patience to learn Play, but once you feel comfortable, you’ll be shocked by how much you can do. Play is a super powerful tool!!
This is our legacy iOS app, which will no longer be supported in 2024. We recently released an entirely new product suite for both iOS and macOS, call...