Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Avraham Shlomo Ofir · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is seductive. The challenges increase and it is an easy game to come in and out of. I finished all the levels within 2 weeks. I would gladly play more. The adds are not intrusive which is very nice.
Graphics not bad, not a whole lot of pushy ads or attempts to get money from you.
The game was fun but after you complete the 45 puzzles you may as well delete it. The only menu option is sound on/off. And even with sound off and phone on silent the ads that play sound will still make sound - not good.
Water pipe - logic puzzles. Where's my water? asks the plumber. like the plumber game, the purpose is to connect the pipes. like a plumber you need to...