Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Voodoo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I do like this game. I play it from time to time but what really stops me from giving it beyond 3 stars are the ads they require you to watch for specific pill card upgrades. It really irks me that they require you to watch ads to use specific card upgrades while playing. You have to unlock them to use them but you can’t really use them without watching an ad mid game once you start unlocking them. You have to watch an ad every time you see one of these specific upgrade cards. Kind of scummy to show someone an upgrade that you can unlock but you can’t really use it without watching an ad or require you to pay for it. I get they need money for a free to play game but there’s literally several other opportunities to watch ads all over this game. Don’t lock upgrade path cards behind ads that you have to spend premium current on to unlock.
This game is pretty decent. Avoiding how bland the game generally is, it’s pretty fun. However, there is a point in the game where battles become IMPOSSIBLE unless you watch an ad. Unless you want to lose over, and over, and over until you somehow get lucky enough to win, which makes this game so much less fun. The fact that to unlock some abilities for a pill during a match makes you watch an ad to gain it for only that battle, that really ticks me off because no one wants to watch an ad just to unlock something for a battle that they will end up losing anyways… Something’s that need to be unlock, like the points to upgrade your pills can only be collected from beating new levels, the ranking system, and quests. Beating new levels is the only real efficient way to unlock those points, so when beating new stages becomes impossible, what do you think happens? This game has really good potential… It truly does. But the ad system that this game uses greedily really does a number on how fun this game is. At the very least, make waves in battles go one at a time, instead of just constantly goin thorough the waves, practically suffocating the player. This would make the game less dependent on ads, and more fun. (But the developers wouldn’t want that, would they. They want the money)
This game is a lot of fun but I keep running into a point where the game will freeze. It happens on battle 7 about when the final boss comes out. It doesn’t make a difference what pills are on the board and I’ve had it freeze when I need to pick a card and after the card selection is gone. I would really like to keep playing this game. I can see putting multiple hours into this. Can’t wait for future updates!
Dive into Pill Fortress, a Base Defense game set in an immune-themed world. Defend your fortress against waves of viruses using strategic pill placeme...
| Name | Price | Type |
|---|---|---|
| Very Small Nucleus Pack | $0.99 | One-time |
| Small Nucleus Pack | $2.99 | One-time |
| No Ads | $4.99 | One-time |
| Perma Speed Up | $4.99 | One-time |
| Starter Pack | $4.99 | One-time |
| Medium Nucleus Pack | $5.99 | One-time |
| Perma Boosts | $7.99 | One-time |
| Plasma Waves Pill | $8.99 | One-time |
| Skills Pack | $9.99 | One-time |
| Instant Video Rewards | $29.99 | One-time |