Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andy Sutanto · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just paid a dollar to scan a photo because I needed it to be a PDF, and you guys scammed me. Took my money and now nothing is showing up after I scanned multiple times, no files are downloaded, AND now it’s saying a used all the free times for today???? I didn’t use anything! I don’t have anything to show.
Very helpful
Have not used it yet but yesterday when I was checking it out I had to pay for subscription so I backed out app and today went back into it thinking of paying for the pro version but instead it gave it to me for free. Happy to hear that now to check it out and see what it’s really about. Nevertheless it’s good to have been chosen and not have to pay.
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