Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Harvey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app for my 5 year old. Love that I can hide pictures and words so I can test my child! Really good for stretch and read!
I have found this app surprisingly effective. Yes it sounds out all the letters and phonic chunks, plus there are other fun activities and reward games which takes this app to the next level.
My youngest daughter has already started sounding out her words after a few days using this app.
We've been making educational software for twenty years, and this is by far the best educational app we have ever made. We wish every child could use...