Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rick Peacock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To everyone that can’t figure this out, turn on screen mirror to your Apple TV.
It just plays tones through your phone speakers. 100% useless. What a waste of money.
Wish the description had said this. Would have saved me a buck. Plays tones out through phone speakers. That doesnt do any good.
The PhaseCheck app will run a test signal through your sound system to ensure your speakers are in-phase and wired with the correct polarity. It can b...