Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pathmap · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Geo mapping of my location is close, but not always very accurate and the turn by turn slides at the bottom should update as I’m walking. In general, not too bad, but those features above could make the app better when you pay for the directions.
Downloaded this app to use in Toronto. They don’t tell you up front how much the app cost. Used the app and it is worthless. Deleted it from my phone and then was charged for it. I have never experienced such Shady practices with an Apple app. Unless you are willing to loose about $3.00 US. Don’t even touch this app
Both my wife and I were charged for the app upon deleting it.
Navigate the PATH – Downtown Toronto Pedestrian Walkway
| Name | Price | Type |
|---|---|---|
| Toronto Navigation | $2.99 | One-time |
| Navigation | 7 days | $2.99 | One-time |
| Navigation | 1 year | $9.99 | One-time |