Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steven Troughton-Smith · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app for sorting your colors and palettes right here. Not only can you create collections to store specific types of palettes (For example, I sort my palettes by theme and colors) But you can create entire color systems to reference off of when creating your palettes. This makes the app very useful for pixel artists specifically, or for any artists who like to use limited color palettes. I only have a few issues with the app that keep me from giving it 5 stars: A minor feature I request is the ability to create color systems by deriving from photos and files the same way you can for regular palettes. This would make creating color systems a much, much faster process. All my other problems with the app are how buggy it is. It’s hard to sort palettes in collections because the app keeps thinking I want to take the colors to add to another palette. I keep losing my progress because the way the offline and online storage system is extreme buggy, and I end up having to start all over again with my palettes and color systems when they’re suddenly all gone when I load it up. Palettes with a whole bunch of colors do…NOT display the best. Sometimes parts of the app will literally freeze, causing me to load it back up again. This app just really needs to be cleaned up. It’s a shame; I really like Pastel. I even paid for it to access more storage and features. I can’t use it however if it keeps fizzling on me. I really hope the developers do something about these problems.
I recently purchased and downloaded this app a few hours ago to my Mac Pro running macOS Monterey. I spend an hour creating several custom palettes I put into a "collection". Suddenly, all of my palettes were gone. The "collection" was still there, but empty. I tried a few tests (making more colors, palettes, collections, open/close the app after creating them), and the palettes would either disappear out of the collection, or the palettes might still be there, but empty of colors. There is no real support for tis product. A webiste/support linke in the Apple App Store goes to webpage, which in turn, has a link back to the App Store. There is a Twitter link, where I suppose that is where we're supposed to learn how to use this app and get support. But I don't care to use Twitter, certainly not for support on a product I spent money on. I see no way to get real support nor a refund. Hopefully others are not having similar loss of time and productivity with this app.
Shooting a documentary and this app has been essential to me developing my lookbook. If you have control over the look of your project then its essential to have help developing the look that will help you tell part of your story. The look and mood that you obtain from your colors in your movie or project are just as important as the words you write down in your script or the picture you draw ... Don't neglect your project and don't get caught off guard having never made the effort to choose a look for your project ... get this app!!!!
Capture and collect color palettes with Pastel! Pastel is an app for amateur developers & artists (like us!) that lets you build up a library of colo...
| Name | Price | Type |
|---|---|---|
| Pastel (One Month) | $1.99 | Monthly |
| Pastel (One Year) | $9.99 | Yearly |
| Pastel (Legacy Purchase) | $19.99 | One-time |