Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pediatric Academic Societies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It seems the app should improve each year but it doesn’t. The daily schedule wasn’t available on Wednesday. You can’t sort posters by day and favorites at the same time. Can’t find how to evaluate the first session I went to; it should be available immediately after the session so that feedback is fresh in our minds
App keeps freezing on me.
Every year I wonder how this major academic meeting can put out an app that is so dysfunctional and user un-friendly and every year I am still surprised it happens. The app simply does not work. It freezes upon opening. Nothing can be accessed. I have tried uninstalling and reinstalling to no avail.
The Pediatric Academic Societies (PAS) mobile app allows attendees to view presentations, posters, exhibitors, and speaker details for the meeting. Us...