Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sravan Kumar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The version I have on my Samsung phone is far more robust than the iPad Pro version, which doesn’t support text-only or image of articles in the list. Clicking on saved articles sends out to website.
As of Jan 15, the app stopped syncing. It was working up until then on my iPhone 8 Plus, but on my new iPhone 12 Pro Max, the app just crashes when I try to log in. It did not pick up my paid subscription or anything from iCloud either. Now, I cannot even get in the app. Stay away. No updates in a year either. Abandoned app?
This is a great start for version 1.0. However, in order to compete with Instapaper and Pocket long term, it will need to be more polished. Four things: 1) The website interface is ok, but need to add a "dark mode." 2) Need article saving extensions, not bookmarklets, for all major browsers. 3) In iOS app - When reading in article mode with everything but text stripped out, its to loose - the scrolling is not tight, I can move the column of text from side to side. 4) Need to offer a compeling feature that Instapaper & Pocket do not. If you can do those 4 things, you've got a winner.
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