Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Samuel Mac · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall, the app does what it’s supposed to — tracking and managing shipments is smooth once everything’s entered. However, it has a few quirks that can get annoying. You often have to input tracking numbers twice before it recognizes them, and the background map never seems to load properly — you see the pins, but no actual map. Despite those glitches, it’s still a reliable tool for keeping tabs on your mail.
This should be free. There is no option to name what you are tracking. You have to remember what each tracking number refers to. You cannot add a tracking number in advance. If the app cannot detect it on the carrier’s site then you have to wait until the carrier knows. You are often told of the tracking number before the seller ships so why make the user wait. The label has been created, the carrier is simply waiting to receive the item. You cannot delete an entry after it is added. This just pollutes the list and no indicators showing which ones have been delivered, which ones are in transit or which ones have not shipped. The delivery date does not show. You have to go to the carrier’s site to see the delivery date. You are better off to copy tracking links that sellers provide into a Notes document. You can name the links AND you can add them in advance AND you can delete them AND you can see what date to expect delivery. You could also send the tracking number with a description to yourself as a text message and Messages will most likely be able to detect the carrier and take you to the site itself. How the app currently functions is barely usable, and should be free. The purpose of tracking apps is to provide useful information in one place and not have the user get partial information then having to go to the carrier’s site to get the rest. Why bother then.
Needs the option to add a name or nickname to each delivery. When you have multiple, and simultaneous, parcels the tracking number is not useful but a nickname like “computer parts” would make more sense.
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| Name | Price | Type |
|---|---|---|
| Weekly | $3.99 | Weekly |
| Monthly | $9.49 | Monthly |
| Yearly | $44.99 | Yearly |
| Lifetime | $59.99 | One-time |