Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ovation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I updated my app tonight to the latest version. I watched one episode of King with no problem. On the second one, after about 30 minutes of actual program (and way too many repeated ads), the picture froze, though the audio continued. At the next commercial break there were four ads, it briefly flashed to the program, back to four more ads, briefly flashed to the program, then back to ads. At that point I gave up.
I love the ovation network and watch lots of the shows on tv. However, the app has way too many commercials and it is the same ones over and over. Sometimes the Frankie Drake commercials just keep playing in a loop, after it plays 5 times I give up and go to a different network.
Love the shows that ovation offers and so excited to be able to watch them on my phone finally! The app is super usable and easy to navigate. I was able to login Just fine- saw some other reviewers complain about that accessibility but I didn’t have any issue.
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