Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Match.com International Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good grief, this is the most depressing ap I’ve ever been on. It makes Tinder look good! The men are not only miles away and incapable of reading a profile that says clearly I’m not interested in long distance and please, if I get up 2 hrs before work, shower, moisturise and put on stylish clean clothes and pop on some makeup .. the very least you can do is brush your hair, and take a decent picture. Some look like they only wash once a month and are probably the ones who moan they never get a response !! I’ve asked for a right of withdrawal because the men on this ap are absolutely not worth paying to see, and it creeps me out thinking they can see me. What’s even worse is having paid £19:99 for a week, to actually control who sees you they want ANOTHER £9:99, how is that even safe!!! After less than 24hrs on this ap I know why women in their 50s end up with much younger men and i will never have any guilt doing the same in future, or staying single for that matter. If this ap were a house I’d be wiping my feet in the way out !
The app looked great and I was so rxcited to get started but then the flaw- the up front fee!!! I would have happily signed up and committed for six months at the given price if I could have paid monthly. But no way could I afford the full six monthly fee in one hit! Woman on her own paying a mortgage here!! Update: after receiving notification from the developers, apparently the subscription is paid monthly but when you click on the option to pay the total is shown as your payment and not the individual monthly amount so I’m not convinced.
I came to this app/site after GS closed its doors, because it offers a very similar service. I had lots of likes and messages and some lovely conversations, which have led to meetings. Everyone I chatted to was genuine, friendly and honest. There was a little bit of angst about ‘ghosting’, when actually a conversation had simply run its course and stopped; but that was one small incident over two months of chatting freely with some really nice people. The company owns several domains, so I received messages from the other, similar sites; but all above board and genuine. It’s not a ‘hook-up’ site, and no nasty pictures. The price is justified by the quality, I think. I’m giving it a break for a month or so to see if the match I made works out. I’m sure it will, but I’ll definitely use the app again if not.
Ourtime: Creating genuine connections over 50 Here at Ourtime, we're unafraid to meet new people, share our passions, or enjoy new experiences that br...