Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michigan State University Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I swear every time i actually need the bank app, it's "unavailable due to maintenance." This is so inconvenient, the one time I needed to send my money through the bank to my sister in another country, the bank app was not working!!! I am debating on switching banks just because of how often this happens.
Terrible app! It kept saying “record doesn’t match” I felt like I was being gaslight when I was trying to enter my password into the app. No issue on the computer version but what is the point of this app if it’s going to be anything but a convenience? I will be deleting promptly. Save yourself the trouble!
Texts have stopped working and Face ID does not work, although I think these are separate issues. Very happy with my service otherwise they just need to fix the app
Oakland University Credit Union’s mobile banking app allows OU Credit Union members to safely and securely log into their account and perform transact...