Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Osaic, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Login technology is decades old on the mobile app. The Web application login isn’t as analog, thanks to Google Chrome, but still they go out of their way to make the login unintuitive. Their systems seem to be constantly unavailable because of maintenance, but they certainly are not making any improvements. The presentation of data is as interesting as oatmeal. The graphing presentation is simply embarrassing for a financial institution. The only data points are monthly data points, but it’s impossible to tell if the data points are the beginning or end of the month. Simple data integration with Credit Karma takes no less than 2 minutes to complete and always requires manual intervention. No matter how many times you update your phone number, it will reset to your old phone number the next day.
This apps adds no value or functionality/ content. The developers must have not been updated on applications use or customer feedback.
This app doesn’t do anything that the website doesn’t. It also looks the same. I’m 99% sure it is just loading their website and displaying that. But it is worse then the website because password managers can’t auto fill your login, and just like the website it doesn’t give you an option to remember you. So you have to manually login each time. I had hoped it would make it easier to view my account’s gains/losses on my phone. But it doesn’t. Deleting it and going back to using the website directly.
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