Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ORAU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Apple version might be having some bugs. I downloaded it yesterday it was working just fine. Today the search database could not return a thing even with different Internet connections. I tried it on an android phone and it seemed to work just fine
So far I've had no challenges with this app, it seems pretty robust. One pet peeve is that the color scheme is reversed from the cultural norm (green/blue= cancel, red= execute).
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