Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Orange Bowl Committee, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the second year I have not been able to add my tickets to my wallet. The Orange bowl needs to invest some money in revamping this app.
Nothing about this app makes sense. The user experience is terrible. Trying to sell my tickets is impossible, nothing works as it should, and there’s literally no support. This is a trash app, a trash bowl game, and overall a terrible experience that I have now wasted so much money on because this app won’t let me resell my tickets.
Came to the Orange Bowl, forced by Ticketmaster to download this app and then couldn’t even transfer the ticket to my Apple Wallet. Already had my schools ticket app which worked well all season. Terrible and no reason!!! To just make another download.
The official Capital One Orange Bowl app is a must-have for fans headed to the game or following from afar. With interactive social media, ticketing,...