Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boardingware · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For taking attendance in class, this app works well. For looking at passes that students have, often, student names disappear. So this aspect is useless.
Multiple attempts and confirmations. Nothing happens. Endless log in loop. Worthless.
It’s really difficult, and in some cases impossible, to access the aspects of Orah that staff need when off-campus with students. Staff will typically have their phones (not laptops), and be using the app, so it would be helpful for the app to have easy access to passes and the like when supervising groups of students. Not very intuitive or user-friendly.
Boardingware is now Orah! This reflects our new commitment to building elegant software experiences for our schools, students and parents - both insid...