Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Johnathan Pulos · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: I have found that if I daily go to the app’s settings and click to open my phone’s notification settings, it picks up the choice I have made and the next day, I get my reminder to read and pray. I appreciate this app and the work that goes into keeping it updated. I like that information is obtained from people who are working in the area or who are knowledgeable. It is a helpful tool for praying intentionally. Sadly, my app often doesn’t notify me. I have to remember to to open it. Also sadly, my mind doesn’t do a great job either, so I often miss days.
I am so glad to have this wonderful resource to help me pray for the nations. I have the Operation World book but am grateful for the shorter nation summaries in the app. Thank you to the developer! However, I’d like to ask for one change. It’s so distracting to have the graphics constantly moving, cycling through. I would love for them to be static and have the freedom to swipe through them as I wish. Should be easy to do! Thank you and God bless you for the massive amount of work you’ve done on this project. It is an amazing resource and gift to the body of Christ!
It gives a concise presentation of the nation to pray for - the people, statistics, sociopolitical situation and prayer needs. The one thing I don’t like is the continually changing images at the top of the screen. These are very distracting when reading the text below them. One cycle through the three images would be enough, with the option to manually swipe through them as desired.
Want to join the global prayer movement? Operation World (OW), the definitive global prayer handbook, has been used by more than a million Christians...