Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sugar Social Networks · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thought this would be something SIMPLE to use… BUT NO! You’re gonna definitely have a pair of good headphones — 🎧 figure that out. (Unacceptably annoying. So, I dropped the app altogether.)
Hi, I thought this app would be amazing right? No I downloaded it because it was free and the app was so cool it can show you emotions from how you look! But nope. First off it says you need headphones and the sound doesn’t even work?!?! Second in the add oh well look there are no headphones wonder WHY. Third it doesn’t show face emotions it shows you a screen that says 8d and a picture moving of water and shows (headphones needed) when I have them on. And it just says on the bottom stuff like motivate and stuff like that so in my opinion please do not download it is not worth it!
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