Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OG&E · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First time paying via the app. It only gives me the option to pay using a debit/credit card which they charge for. There is no option for checking account. When I look at my profile it shows my account information but there’s no option to pay by checking. Am I missing something? Update: I now see there is an option to pay via a checking account. Make a Payment, Payment Method. If you’re already have your checking account set up the info should be there. Or you can add payment. This was not like that before. I pressed all the buttons and drop down menus and did not see that option. Thanks for updating the app.
First of all how on earth is it that OG&E only first launching their app in 2023. Second the text field for the credit card number dose not support input from password managers or pasting. This adds a significant amount of friction to paying your bill and is extremely user hostal. It seems like maybe they think it’s some sort of data protection measure but in reality I think the product owner/project manager just knows nothing about data privacy best practices and is making things up as they go. Let 1Password enter my credit card number and I’ll come back to change my review.
Leave it to OG&E to be the last utility company to have an app but better late than never. There is room for improvement like being able to actually view your current and previous statements but overall the app works better than OG&E’s grid does.
Current features allow you to: - Safely sign in from anywhere. Easily access your account info with Face ID or your fingerprint. You can add multiple...