Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Newcastle United · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A really great application, but there is no back button. I am very surprised by this, and the application has a lot of technical problems, but it is good in terms of moving between menus and smoothly
The app NEEDS a back button ASAP. ESPECIALLY IN THE STORE.
This app should do one thing really well: play the play-by-play audio of a live match. But it fails in the most basic integration with the operating system. When done properly, the audio can play if you leave the screen, leave the app, or lock the phone. The stream should never stop unless the user stops it manually. It’s outrageous to say I’m going to keep my phone on one app’s one screen for 90 straight minutes. Respond to a text? You have to miss the game. This capability has existed in iOS for… a decade? You should also be able to pause, and rewind too. Some of us outside the UK try to sync the local play by play with our region’s TV broadcast. This is very hard currently on the web or in the app.
The official Newcastle United app is your personal club hub in your pocket, giving you everything you need to show your support, from anywhere in the...