Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Society of Defense Financial Management · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This may have helped focus my attention a bit but I’m not certain it actually helped with my exam results. You can get through the questions really quickly and then you just repeat over and over. Also, some of the questions don’t actually match up to the referenced section. As mentioned, it would also be helpful if questions referenced the supporting documentation. The app is also occasionally glitchy. Overall, I was expecting more for $60, especially considering access is time limited. I understand the need to recoup development costs, but this is not a $60 app.
This is an ok prep for the CDFM, but I found that it didn’t do a great job preparing me for the CDFM. There are several contradictions with the CDFM Study guide issued by ASMC. Line others, I also wish they sited the corresponding text in the CDFM study guide. They are also a few questions that are not in the study guide at all. Just disappointed it didn’t really prepare me well for the tests.
I wish they have address the reference on answer page of each question. Like (1.1.19) of EDFM student guide or something like that help us to study on where we don’t know.
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