Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vladimir Jovanovic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game, but if the dev was going to change the way the text was scaled before it’s no longer with a smaller phone screen in mind, then there should be an option to allow the original scaling. Now the whole game is weirdly zoomed in for my iPhone 6 screen, so some of the text in the opening screens runs off into the forward and back buttons, and the battle screen now is halfway cutting into the tiles on either side of the screen, which makes it a bit hard to tell what’s going on at the edge of the battlefield and also a little more difficult than is necessary to tell your units to go onto those tiles. Also the text just generally feels really large on my screen and you have to scroll enough in this game even when most of the text is on screen at once, so that’s not ideal, even if not major. All that being said, the game is overall fantastic and I used it to get through my onboarding process and first when I started my current job and I was left to sit around a computer for hours haha. Occasionally you get moments where you’re asked to escort someone across the map for 20 coins and it’s just not worth it because you have to move them in battle due to them not have the discipline necessary to stay still on their turn and that alone makes escorts so much worse but otherwise it’s got a fun gameplay loop that I really enjoy and would recommend.
While I love pixel games, it is hard to captivate me with the more simplistic styles of play. But I have always had a soft spot for text base games where your choices matter and this one is the best so far. The best part is: it is challenging and requires you to be very strategic. You can’t accept every single quest all the time. You can’t spend your whole game instigating all the fights possible until you are strong enough. Plus there is n incentive to retire your seasoned fighters and train up characters you meet along the way. I just found this game today and have probably played it for 7 hours. I can’t stop! The commercials pop up just infrequently enough that I don’t feel unvalued as a customer. It actually makes me want to pay to support the game without feeling like I got baited and switched (some free games are impossible to enjoy without paying). Really hope this game keeps expanding or that the dev makes another game that is similar. UPDATE: There does seem to be a glitch where I can no longer view the top bar when I go into town. Kind of hard to make informed purchases without access to that info.
I first played this a few years ago and I just downloaded it again, and I think it is a great game. I feel though, that it is a bit small. It’s not bad, but what’s the point a pack animal when every few tiles there’s a town. My first band of people had 1670 coin earned between their creation and disbandment but now in any other playthrough I find it harder to find high paying jobs and battles are harder. I think this game needs a sequel. I’d pay for one too. But it needs a sequel because the map needs to be bigger, and a difficulty option needs to be added, even if it’s just 2 (Normal and Experienced, for example.) because not knowing if it’s just luck that I did so well the first time or just the game deciding to give me a harder time is annoying. And another thing that isn’t really an issue but is annoying is death. How am I supposed to stop a death when the enemy only attacks a single one of my people despite being surrounded by 3 others, I run, he follows. The only way to counter this is by having your founder be a surgeon but it’s only a 50/50 chance to save them. There should be bandages or a surgery kit that can improve it to a higher chance of saving them (with surgeon) or adding a chance to save them at 50/50 (without surgeon). Overall it’s a standout game and it should get more attention but these problems kind of limit the games enjoyment. I get it’s supposed to be semi hard, but I think enjoyment should top all of that. I shouldn’t be annoyed because I’m doing all I can and still losing. When a game gets too hard that enjoyment is limited, there’s a problem.
Form an adventuring company and explore the recently colonized Occident. Engage in brutal skirmishes and try to survive long enough to retire. No re...