Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Obvio Health USA Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was accepted into the study after completing about 2 hours worth of documentation on my health, medical history, medications, training and profile. Signed up using my home phone number. Study personnel contacted me via email and said I must use my cell phone. No problem. I was I formed that my phone number could not be changed so I would have to start from scratch with a new email. I do not have another email. Doesn’t seem very proficient if my phone number couldn’t be changed and I must start over doing everything that too me over 2 hours to complete.
Been using the App for a couple days. It’s the first time I participate in a clinical study and found the App super easy to use. Sometimes there is a small delay in getting to the next activity.. but if you wait a few seconds or refresh the App then it shows up.
I saw an ad online for a migraine study and after answering a few questions I was invited to participate to this study and downloaded the App… I have been suffering from migraines for years and was expecting some kind of new treatment but this study is testing an other App that helps with Migraine management, I thought that was super interesting. So far the App works great, very intuitive.. I had a call with someone from the study team to verify my ID and the lady was nice and knowledgeable. You have to answer some questions on your symptoms and use the other App… both work very well and you don’t need to login to both. I hope this will help manage my migraine!
The ObvioGo™ app is a purpose-built mobile application designed to make clinical trial participation as easy and seamless as possible. As a pivotal pi...