Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jose Betancur · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love that there is a widget option. I chose this version of the app specifically because the mod doesn’t collect data. What’s up with the background? Why not make it, or at least give the option to make it the authentic OS black, like the deck? The last thing I want to see when having to make a creative decision in the studio is color completely non-conducive to the track I’m working on and the green and blue you chose is quite specific and noisy. In my humble opinion - It would look far simpler, cleaner, and imo better all around. More than anything, easier on the eyes.
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