Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New Zealand Post Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I open the app I get a screen with a disabled “Continue” button. The app is completely non-functional. I don’t know what it’s asking for (it’s truncated to “Mo…”) but the field isn’t even marked required.
I can’t do anything on it
Doesn’t support ‘notch’ iPhones, so it has awful black bars around the UI. I’m pretty sure if they wanted to update the app now Apple’s App Store guidelines would require them to fix this. Perhaps this is why they haven’t updated it in 3 years? Refreshing the status of a parcel often shows an error saying the latest info couldn’t be retrieved, which sort of defeats the purpose of the app. Doesn’t support the share sheet, instead when sharing a parcel it opens Safari for some reason. If you rebuilt this app in SwiftUI and built an API client with Alamofire then fixing these issues should be pretty easy
Get quick access to parcel tracking while you're on the go. Send a parcel, find a NZ Post location nearby, and check an address, all on the app. Fe...