Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smart Designs Development, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice update. Please correct the spelling of "annually" on the accumulation goal page.
Working Great... My clients enjoy going through as well!!!
Super helpful and wonderful in planning sessions with clients. Docked a star because update didn't do what it said it did. Case Prep button is not available. Will revise when fixed. Thank you for all your hard work!
Foundations is a personal planning tool, a model-based visual aid to help people make better financial decisions. NYL Foundations.