Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nu Skin Enterprises · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My wife is using one of this devices, and as a cybersecurity expert, we have installed in each device of our household custom network profiles to remove ads, filter malware, etc. My wife was having issues opening the app form the beginning, and asked for my help, first thing is checking the logs of the software we use to block ads/malware etc, and to my surprised this app was getting blocked as it uses endpoints well knows for malware and ads tracking, I was like "fine, we can whitelist/allow some of them so my wife can use the device" and we are able to get the sign up screen, but then more requests were blocked by the filter, and I was "what's going on with this people" I know they are in the wellness business, but I find totally unacceptable they are tracking and profiling people's devices really aggressively. My solution was to have a disconnected iPhone we have so my wife can use this device. I know regular customers probably do not know or care what I'm talking about, but again, as a professional cybersecurity professional, this is unacceptable and beyond negligence.
You cannot use the devise without the app which I don’t like but okay. I also wanted to put it on my phone and iPad so I could use the other but it will not allow me to do that either. At present I can’t log in to the app and I use the same password I’ve been copy and pasting but no. So right now I can’t use the devise I paid $300 for because of this app. However, I will say I love the NuSkin RenuSpa.
I like how this app asks me questions to determine the best skin care products for me, plus other cool features.
Say hello to the Nu Skin Vera mobile app, Nu Skin’s latest digital innovation. We’ve combined our innovative products with cutting-edge technology to...