Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗1DEGREEOUTSIDE, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been an avid follower of Matt Noyes for over 20 years, dating back to his NECN days, and he is hands down the best meteorologist in New England. He’s the only one who accurately predicted and truly prepared me for the 2014 bomb cyclone—and now, with another potential bomb cyclone this week, I’m once again grateful to have access to his forecasting. The free content alone is excellent and far more thoughtful and accurate than most weather coverage out there. As a subscriber, I’ve also been enjoying the pre-storm chats, where Matt clearly lays out the forecast, explains the reasoning behind it, and answers questions in real time. At 1 degree outside, having this level of clear, trustworthy weather guidance is incredibly reassuring.
Ever watch the local TV weather forecast and still didn’t get the information you tuned in (and waited) to see? Matt and Danielle Noyes go the extra mile to break down what is happening in the atmosphere and explain how it will affect you. The regular local weather guy says “we are tracking a winter storm on Monday” whereas 1Degree Outside shows how much snow will fall in particular areas. You might not be in Boston. You might be on the south shore or New Hampshire or Western Mass and they cover all those angles. They give all the summary information too if all you want is a quick look. Matt and Danielle are taking weather forecasts to the next level.
This app has become my go to weather app for Boston weather forecasts! I also like that I can look up weather in other parts of the country to see where I might be traveling to or what friends and family might be experiencing in their areas as well. The meteorologists share their perspectives and I like the monthly outlooks as well as the weekly and 24-hour forecasts. As the days are getting longer getting closer to summer, I like that the app includes the sunrise and sunset times on the hourly forecast tab. The wind speed, direction, temp, and precipitation all on each line of the hourly is a nice feature all at once compared to some other apps creating extra steps to view those items individually.
Experience unparalleled weather guidance with the 1DegreeOutside Weather Network App, your direct link to New England's renowned meteorologists, Matt...