Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SANDY SEROWSKI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is junk! It’s actually stupid! Got it on apps gone free (thank god) but it’s not interesting or fun! It just you guessing if a door is good or not…….that’s all! And worse still, it has ads! In a game they charge you for! At least the ones with banner ads and ads in between dont have the gall to charge you up front for something that is just their way of pulling ad revenue! If zero stars was an option, i woulda picked that!
All you do is open wooden doors by clicking on them to see if there’s either a box of treasure or a dragon in the room. If you get a dragon you lose. A banner ad is on the bottom, and when you lose a few times there’s ads. There’s no incentive such as a high score or a way to use your treasure, so it quickly gets repetitive.
Creative and fun!
Hark! Not Dragon, but Dragon doth challenge thy wits, thy choices, and verily, a sprinkle of fortune's favor! By mine own hand, I have crafted four mo...