Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Norwegian Air Shuttle ASA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I booked a ticket round-trip from London Gatwick to Copenhagen. I attempted to change a flight departure time both in the app and online. However, I was unable to do so. The instructions recommended I reach out to the Customer Service department. So, After struggling for about 35 minutes, I contacted the airline using their Chatbot system. I then waited approximately one hour and yet still no one came on to help me. Subsequently I called the customer service phone number. Again I waited about 45 Minutes, and when the agent finally got online, they told me they could not hear me and hung up. They did not offer to call me back, even after I explained how much trouble I had getting through the queue. So I was never able to change my flight and now I’m stuck with a flight time that is not convenient. I will do my best to never fly this airline again.
Did you know that Norwegian cannot transfer your luggage to the next flight when you have booked separately a connecting flight with Norwegian? You have to take out the luggage in Oslo from Bergen and then recheck it again to continue with the same airline!! You also have to go through security again! Who designed this antiquated check in system? All other airlines can do this. Delta, AA, SAS, Southwest etc. it’s time Norwegian accepts there are 2000 century software systems available. I’ll try SAS next time
I flew from LAX to Bergen, Norway, with a layover and plan change in Oslo. I checked my guitar (Epiphone Les Paul) in a hard case as I couldn’t bring it on the plane due to size. Got to carry it to to the gate at LAX, but had to leave it there. I then did not see it until Bergen, Norway. When I opened the case, the rhythm/treble switch had broken off. I ran around town the next day to find a replacement switch and finally found one for 250 NOKs and had a friend solder it on for free. I paid $93 at LAX to check my guitar as “special luggage” and I thought it would get special treatment. Other than that, the airline is reasonable and efficient and well worth considering.
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