Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tecnavia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Technavia app makes my newspaper reading seamless, efficient and enjoyable! I love being able to zoom in or out on a page and quickly jump to the next page(s) in an article. Lately, however, I've been unable to forward selected articles to myself or colleagues because the site to access them (once the link to the article has been forwarded and you try to open it from your email) is not secure. I would hope Technavia could address that soon. That's a very helpful feature and it's been frustrating not having that feature operational. I'd rate it 5 stars if not for that.
Absolutely love the replica version of the actual paper instead of the news feed of headlines type of format. However, there are some technical problems that are annoying. The page turning swipe is way too sensitive. When scrolling down while reading, the slightest motion off center causes the page to turn. Also, there are random occurrences where it doesn’t recognize me and boots me out and demands logging back in. It occasionally just blanks out and resets while reading. Last week it was having problems downloading each day’s edition. It would get to about 75% download and then bomb out. I use PressReader for the New York Times and it is much more user friendly and reliable.
I use three apps to read newspapers on my iPad mini. The best of the three is the Olive app I use for my local paper. Second is the Press Reader app I use for The NY Times. This app is a distant third. The primary reason for this rating is that the app does not allow a full screen option when viewing an article in text mode. When viewing in text mode, half the screen is always dedicated to the digital replica view and half to the text. I don’t understand while you cannot utilize the full screen for text mode and then close when you have read the article. On an iPad mini, you have to continuously scroll the article text when only half the screen is used. Bluebird developers, please take a look at the Olive app used by Hearst newspapers to see how easily you can enter and exit full screen text mode.
This app is part of the new Responsive Design interface of Tecnavia's Bluebird interface. This app improves the reading experience on any iOS devic...